I have run mine for 4 seasons now, I have changed the oil 3 times.
This winter I will probably put in a new waterpump just because.
I pull skiers w/ no problem, top speed is 39-40.
As for price, I haven't looked lately, 4 years ago mine was 9K for everything, motor, controls, prop, monitoring unit (idiot lights), wiring harness, tax.
I have been very pleased with mine.